Jewellery Ice^TM for the Glass

It started with a thought: why isn't there a recognisable brand of ice? Millions are spent on interior design and spirits, yet ice remains plain and cloud-filled. Founder Rudy spent years in drinks marketing watching every other detail of the serve get designed except the one filling half the glass. Too often the ice was cloudy, quick to melt, and did no justice to a twenty-euro gin and tonic.

After many experiments in Breda, including early trials where imploding ice wet the entire freezer, we developed Jewellery Ice^TM. We lock a frosted halo ring at the exact centre of clear ice, pure white, on a rose-gold base, or on a golden base with 23-karat gold flakes. First partner pilots run in the Netherlands and Belgium.